How It Works

2 CEUs, equivalent to 20 Contact Hours/PDUs
The world is more connected than ever, so messages travel fast—you need to prepare in advance. Protect your organization’s reputation by assessing its vulnerability and then formulating a practical crisis communication plan, complete with social media campaigns and media talking points. We’ll discuss the value of integrity, audience evaluation, acquiring support, and debriefing.
Start Date:
June 29, 2020
Cost:
$545
Duration:
4 weeks

MEET YOUR INSTRUCTOR

Kristen Pedersen, PhD

Kristen Pedersen, PhD, holds a Bachelor of Arts in Media Communication and a Master of Arts in Communication, both from the University of South Alabama, as well as a Doctor of Philosophy in Public Communication from Bournemouth University in Poole, England. In addition to being the Director of Continuing and Professional Education for Norwich, she teaches university online coursework in communication, leadership, and public relations. A veteran of the U.S. Coast Guard, Pedersen has a deep personal connection to the military and an affinity for designing programs and courses specifically for cadets, active duty and veteran students.

THE CURRICULUM

Crisis Communications
When an organization’s reputation is damaged, its legal, ethical, and financial standing may all be at risk, so the crisis communicator’s part in mitigating the harm is invaluable. This course is designed to help you deftly play that role. Using examples of real crises, we’ll focus on the importance of being proactive, transparent, and ethical while leading you through hands-on work with tools used in the field to forecast threats, decrease risks, and solve problems.

Topics Include:

  • Using current technology to monitor what’s being said about your organization
  • Assessing vulnerability, averting crises, and taking advantage of opportunities using SWOT analysis
  • Implementing crisis communication plans, including pre-crisis, crisis, and post-crisis tactics and strategies
  • Advocating and practicing transparency and ownership of responsibility


Who Should Register:

  • This course is ideal for anyone who works with people, especially leaders, those who interact with the public, or anyone who creates messages for their organization
  • Government or military personnel
  • Public Information Officers
  • Communication, marketing, and PR professionals
  • Business owners or business professionals
  • Public speakers

Learning Format

We provide a more interactive and visually engaging learning experience than you’ll find in many online course environments.
The format of this class is fully online, instructor-led, pass/no pass, and can be taken as part of the certificate or independently. Certificate courses can be taken in any order unless otherwise noted.
Industry Experts
You'll experience optional live sessions with your instructor and other experts and have the opportunity to ask questions and discuss the subject.
Active Learning
Learn content deeply through varied case studies, topical readings, infographics and other visuals, and hands-on exercises.
Engaged Classrooms
Build your knowledge repository with weekly quizzes, open group discussions, and even the occasional debate.

WHAT YOU’LL NEED TO SUCCEED

Crisis Communications
Devote 6-8 hours/week
Apply knowledge to your real life
Do the extra work when you can
Be prepared to learn from each other