Long-Term Strategy Project

Using SWOT analysis, in this course you will create a long-term strategy plan appropriate for a public works organization. This includes exploring revenue generation and funding structures, devising a media relations and social media strategy, planning your outsourcing and open bidding, and determining the most suitable leadership approach.

How It Works

2 CEUs, equivalent to 20 Contact Hours/PDUs

You will synthesize your skills to create a long-term strategy plan appropriate for a public works organization. You will use SWOT analysis, explore revenue generation and funding structures, and devise a media relations and social media strategy. Additionally, you’ll plan your outsourcing and open bidding, and determine the most suitable leadership approach.

Format:

Self-paced course; start at anytime

Cost:

$425

Duration:

4 weeks

Meet the Program Creator

Kurt Blomquist, MS

Kurt Blomquist, MS, has served as the Public Works Director for the City of Keene, New Hampshire for the last 21 years. He spent 27 years in the US Air Force—8 on active duty and 19 in the Reserves. In the Air Force, he was a Civil Engineering Officer serving in various positions involving the maintenance, repair, and construction of facilities and infrastructure. He retired in 2012 as a Lieutenant Colonel. Kurt graduated from Norwich University with a BS in Civil Engineering, participating in the Corp of Cadets, and received his Master’s of Civil Engineering from Georgia Tech. He is a registered Professional Engineer in California and New Hampshire and is actively involved in professional associations at the state, regional, and national level.

The Curriculum

Long-Term Strategy Project

In this course you’ll use a time-tested and holistic approach to combine all your new knowledge and put it to use to develop a strategic plan that you can apply to your work in real life. We’ll walk you through each stage of the process, from the research and analysis phases to the drafting and final formatting.

Topics Include:

Developing your voice so that you write your plan with authority and clarity
Building peer collaboration into not only your plan, but also your day-to-day work for improved results
Realistic expectations for plan integration

Who Should Register:

Public Works Professionals, especially those seeking APWA Level 2 Public Works Management (PWM) credentialing
Anyone who is interested in a career in public works, or who currently works in this sector, and wants to hone and enhance their existing skills in management and leadership.

Learning Format

We provide a more interactive and visually engaging learning experience than you’ll find in many online course environments.

The format of this class is fully online, instructor-led, pass/no pass, and can be taken as part of the certificate or independently. Certificate courses can be taken in any order unless otherwise noted.