How It Works

2 CEUs, equivalent to 20 Contact Hours/PDUs
You can achieve more when you learn to effectively educate, encourage, and bond with your various stakeholders. As such, we’ll teach you to identify audiences and analyze them before creating targeted communications and getting real-world feedback. We’ll cover essential communication principles, how you and your organization are perceived, and the role of digital media.
Self-paced course; start at anytime
4 weeks


Zoe Fowler, PhD

Zoe Fowler has worked as an educational researcher, teacher, and policy consultant in the UK and US. After receiving her MA, she taught English and communications in a secondary school in England for several years before moving into higher education. She was awarded her PhD in Education Policy in 2006. Prior to emigrating to the US, she managed her own research consultancy business and led several multi-national government-funded research projects in the UK. Zoe now lives in Vermont. She is a competency expert for NUARI, works with colleges across the US, and enjoys teaching undergraduate and graduate students.


Strategic Communication
To lay the ground work for understanding, you’ll start by exploring roles and functions of strategic communication in organizations. Through videos, readings, quizzes, discussions, and other assignments, you’ll evaluate the various recipients of information to identify the most appropriate manner and channel for communicating with each, and get hands-on experience crafting strategic messages that suit those contexts.

Topics Include:

  • Handling internal versus external communications
  • Professional ethics in communication
  • Understanding relevant legal issues
  • Identifying how values impact communication choices

Who Should Register:

  • This course is ideal for anyone who works with people, especially leaders, those who interact with the public, or anyone who creates messages for their organization
  • Government or military personnel
  • Public Information Officers
  • Communication, marketing, and PR professionals
  • Business owners or business professionals
  • Public speakers

Learning Format

We provide a more interactive and visually engaging learning experience than you’ll find in many online course environments.
The format of this class is fully online, instructor-led, pass/no pass, and can be taken as part of the certificate or independently. Certificate courses can be taken in any order unless otherwise noted.
Industry Experts
You'll experience optional live sessions with your instructor and other experts and have the opportunity to ask questions and discuss the subject.
Active Learning
Learn content deeply through varied case studies, topical readings, infographics and other visuals, and hands-on exercises.
Engaged Classrooms
Build your knowledge repository with weekly quizzes, open group discussions, and even the occasional debate.


Devote 6-8 hours/week
Apply knowledge to your real life
Be prepared to learn from each other