Global Corporate Diplomacy

GD564

The course addresses the dependence of international commerce upon public goodwill, the development of which is the function of corporate diplomacy. You will develop the knowledge, competencies, and tools for implementing strategic communications in order to deal effectively with international constituencies, including the government, the news media, the Internet, and NGOs. Special emphasis will be given to developing and applying analytical skills to shape public opinion, build corporate reputation, and deal with crisis in a cross-cultural environment.

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